Copywriter: Chuck Wells | Strategist: Madison Papp

SAM helps automate many tasks executed by Sales Professionals and/or their Sales Development Representatives (assistants). However, SAM is not a unique name in the ever changing diaspora of software and technology. Nor, does SAM define how this product simplifies the sales cycle.

Which is how Sai was born. Sai stands for - Sales Artificial Intelligence. A more unique name that speaks specifically to the product.

Initially the creative challenge was to to create an identity that stands out in a saturated market. Changing to name to SAI, our new challenge was how to create humanity: We achieved this by using a rounded typeface (Akzidenz-Buch-Rounded), adding an underline under AI to emphasize the importance of AI and humanize it through a bright color palette. Also,