📱 SOCIAL MEDIA

A variety of campaigns spanning from singular to 360°

CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL
CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL

#UASmartForm Evolution Bra-everything you want in a bestie and more. #shortsA bra that’s as adaptable as you are. The #UASmartForm Evolution Bra molds to your exact shape to give you custom support.

Lead strategic and creative work for the brand and their respective creative across all digital, social, web, experiential, and print marketing platforms (copy, design, video)

CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL
CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL

#UASmartForm Evolution Bra-everything you want in a bestie and more. #shorts
A bra that’s as adaptable as you are. The #UASmartForm Evolution Bra molds to your exact shape to give you custom support.

Lead strategic and creative work for the brand and their respective creative across all digital, social, web, experiential, and print marketing platforms (copy, design, video)

CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL
CLIENT: UNDER ARMOUR || ROLE: SENIOR CREATIVE LEAD, GLOBAL

Lead strategic and creative work for the brand and their respective creative across all digital, social, web, experiential, and print marketing platforms (copy, design, video)

CLIENT: VICTORIA'S SECRET || ROLE: CREATIVE CONSULTANT
CLIENT: VICTORIA'S SECRET || ROLE: CREATIVE CONSULTANT

Create gifs from their holiday look book for Instagram

CLIENT: REBOOT THE FUTURE || ROLE: CREATIVE DIRECTOR
CLIENT: REBOOT THE FUTURE || ROLE: CREATIVE DIRECTOR

Brand Identity, Web Design, Social, Content Creation, Image Curation, Art Direction, Creative Strategy, Marketing Collateral Design

CLIENT: LOLI BEAUTY || ROLE: CREATIVE CONSULTANT
CLIENT: LOLI BEAUTY || ROLE: CREATIVE CONSULTANT

Facebook Campaign

CLIENT: LOLI BEAUTY || ROLE: CREATIVE CONSULTANT
CLIENT: LOLI BEAUTY || ROLE: CREATIVE CONSULTANT

Instagram Campaign

CLIENT: AILA || ROLE: CREATIVE DIRECTOR
CLIENT: AILA || ROLE: CREATIVE DIRECTOR

Creative Strategy, Copy, Positioning, Demographic, Branding, Website, Packaging, Social Content, Ad campaigns

*Brand was acquired in 2023 due to the success of the rebrand and selling out in retailers like Free People and Urban Outfitters

CLIENT: PANTENE || ROLE: CREATIVE CONSULTANT
CLIENT: PANTENE || ROLE: CREATIVE CONSULTANT

Social campaign across Instagram, Facebook, and Pinterest highlighting stories from customers

CLIENT: SLEEPS || ROLE: CREATIVE DIRECTOR
CLIENT: SLEEPS || ROLE: CREATIVE DIRECTOR

Creative Strategy, Naming, Branding, Packaging, Social Media Campaigns (FB, IG)

CLIENT: SLEEPS || ROLE: CREATIVE DIRECTOR
CLIENT: SLEEPS || ROLE: CREATIVE DIRECTOR

Creative Strategy, Naming, Branding, Packaging, Social Media Campaigns (FB, IG)

CLIENT: METRICS || ROLE: CREATIVE CONSULTANT
CLIENT: METRICS || ROLE: CREATIVE CONSULTANT

Packaging, Social Media Campaigns (FB, IG)

CLIENT: MNDFL || ROLE: CREATIVE CONSULTANT
CLIENT: MNDFL || ROLE: CREATIVE CONSULTANT

INSTAGRAM POSTS - Content highlighting brand milestones

PACKAGING Final touches of packaging design as well as production
TIDE x CFDA Hangtag to promote a Tide x CFDA collaboration

I’m an art director, designer, storyteller,
and idea person passionately building brands